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How to choose printing paperHere are six questions to ask yourself before youspend a nickel specifying paper for a printing job:Is the paper right for the job?When you mail postcards, the paper must be at least.007" thick. If it’s too thin, the Post Office will add asurcharge to mail it. If you’re stapling a booklet, thepaper must be able to withstand puncturing. When aglue dot is to be applied, the paper’s surface must beable to take adhesive.Does it fit your image?Besides its cost, remember: Paper should reinforceyour image. It’s usually cheaper to forgo the extracost of printing a second color on the piece, andinvest in a nicer paper — especially in low volume.Is the paper in stock?Consider using the print shop’s house paper (paperusually stocked at the print shop.) That helps ensurethe paper is always available — and usually at agreat price, because it’s bought in volume.Is the paper politically correct?For example, when you distribute your printed pieceto environmental advocates, the extra cost ofrecycled paper might be worth it.Will the paper behave?Paper with a smooth finish reflects light mostaccurately, displaying the ink color in the purest form.Paper with a rough finish scatters light, causingcolors to fade a bit.To Grow Your BusinessHow heavy does the paper need to be?If you’re printing on both sides of the paper, useheavier stock. This helps reduce “show-through.”When copying documents on a single side, you canget away with standard 20-lb. copy paper. Doublesidedprinting requires 24-lb. paper.If you’re mailing an advertisement and want to hidethe contents, use a thicker, heavier envelope. Just askfor sample envelopes to test the show-through factor.
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How to choose printing paperHere are six questions to ask yourself before youspend a nickel specifying paper for a printing job:Is the paper right for the job?When you mail postcards, the paper must be at least.007" thick. If it’s too thin, the Post Office will add asurcharge to mail it. If you’re stapling a booklet, thepaper must be able to withstand puncturing. When aglue dot is to be applied, the paper’s surface must beable to take adhesive.Does it fit your image?Besides its cost, remember: Paper should reinforceyour image. It’s usually cheaper to forgo the extracost of printing a second color on the piece, andinvest in a nicer paper — especially in low volume.Is the paper in stock?Consider using the print shop’s house paper (paperusually stocked at the print shop.) That helps ensurethe paper is always available — and usually at agreat price, because it’s bought in volume.Is the paper politically correct?For example, when you distribute your printed pieceto environmental advocates, the extra cost ofrecycled paper might be worth it.Will the paper behave?Paper with a smooth finish reflects light mostaccurately, displaying the ink color in the purest form.Paper with a rough finish scatters light, causingcolors to fade a bit.To Grow Your BusinessHow heavy does the paper need to be?If you’re printing on both sides of the paper, useheavier stock. This helps reduce “show-through.”When copying documents on a single side, you canget away with standard 20-lb. copy paper. Doublesidedprinting requires 24-lb. paper.If you’re mailing an advertisement and want to hidethe contents, use a thicker, heavier envelope. Just askfor sample envelopes to test the show-through factor.. For more info visit us at http://updates.shopinhome.com/How-to-choose-printing-paper-Here-are-six-questions-to-ask-yourself-before-you-spend-a-nickel-specifying-paper-for-a-pri/b551
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What Shopinhome freelancers can do for you? 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What’s good response?At least once a day, I get asked what the response rate should be for promotions.Here’s my answer — I don’t know (or care.)Why? I don’t know — because a promotion for $7-millioncorporate jets is sure to get a different response than apromotion for discounted $100 bills.There are too many factors that affect response.An offer of free information gets more response thanan ad for information that costs something.A promotion for a special sale generally outpulls apromotion for a clearance sale.If you sell children’s toys and promote to electricians, Iguarantee lower response than if you run the same adin parents’ magazines.And I don’t care — because response does notnecessarily generate income. I know a company thatgot over 1, 000 responses for free information andgenerated zero revenue dollars. I also know very richpublishers who generate millions of dollars in revenuewith a 0.2% response.Bottom line: Focus on conversion — turningresponders into buyers.conversionconverterunit converterconversion calculatorconversionsconversion tablemeasurement convertermetric conversionmetric conversion tableonline convertermetric conversion chartconversion rateweight convertermetric conversion calculatorconversion chartonline convertunit calculatorprice converterlength convertermeasurement conversion chartconvertionweight conversion chartmeasurement calculatormeasurement tableuniversal converterunit conversion tableunit conversion chartmetric calculatorconversions tablevolume conversionweight conversion tablearea convertermeasurement conversion tableunit converter calculatoronline unit converterkitchen measurement converterconversion calculator appmeasurement conversion calculatorweight conversion calculatorconversion toolunit converter apponline conversion calculatorengineering unit converterconversion of measurement unitsconverting metric unitsmetric system conversionmetric to standardweb conversionmetric to imperial conversionweights and measures conversion
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What’s good response?At least once a day, I get asked what the response rate should be for promotions.Here’s my answer — I don’t know (or care.)Why? I don’t know — because a promotion for $7-millioncorporate jets is sure to get a different response than apromotion for discounted $100 bills.There are too many factors that affect response.An offer of free information gets more response thanan ad for information that costs something.A promotion for a special sale generally outpulls apromotion for a clearance sale.If you sell children’s toys and promote to electricians, Iguarantee lower response than if you run the same adin parents’ magazines.And I don’t care — because response does notnecessarily generate income. I know a company thatgot over 1, 000 responses for free information andgenerated zero revenue dollars. I also know very richpublishers who generate millions of dollars in revenuewith a 0.2% response.Bottom line: Focus on conversion — turningresponders into buyers.conversionconverterunit converterconversion calculatorconversionsconversion tablemeasurement convertermetric conversionmetric conversion tableonline convertermetric conversion chartconversion rateweight convertermetric conversion calculatorconversion chartonline convertunit calculatorprice converterlength convertermeasurement conversion chartconvertionweight conversion chartmeasurement calculatormeasurement tableuniversal converterunit conversion tableunit conversion chartmetric calculatorconversions tablevolume conversionweight conversion tablearea convertermeasurement conversion tableunit converter calculatoronline unit converterkitchen measurement converterconversion calculator appmeasurement conversion calculatorweight conversion calculatorconversion toolunit converter apponline conversion calculatorengineering unit converterconversion of measurement unitsconverting metric unitsmetric system conversionmetric to standardweb conversionmetric to imperial conversionweights and measures conversion. For more info visit us at http://updates.shopinhome.com/What-s-good-response-At-least-once-a-day-I-get-asked-what-the-response-rate-should-be-for-promotions-Here-s-my-answer-I-/b593
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